Tourism Ireland in Germany is rolling out a new campaign to promote Ireland’s Hidden Hidden Heartlands and cruising holidays on the River Shannon.
This year, 240 inland cruisers on the Shannon are switching to sustainable HVO (hydrotreated vegetable oil) fuel, reducing their carbon emissions by 92%. So, a key message for Tourism Ireland is that a cruising holiday on the Shannon is more environmentally friendly than ever.
The campaign aims to promote the beautiful landscapes and tranquillity that await German holidaymakers on one of our most iconic waterways. Tourism Ireland also aims to grow business outside of the peak summer months for the inland cruise operators and other tourism businesses in Ireland’s Hidden Heartlands.
"In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer"
The campaign involves Tourism Ireland sharing engaging photos and videos on Facebook, Instagram and Pinterest. New pages about cruising on the Shannon have been created for Tourism Ireland’s website Ireland.com; and email marketing with a boating theme has been shared with Tourism Ireland’s database of German consumers. In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer.
Nadine Lehmann, Tourism Ireland’s Manager in Germany, said: “Our latest campaign showcases Ireland’s Hidden Heartlands and cruising holidays on the Shannon. Our aim is to inspire German holidaymakers to discover this part of Ireland and enjoy a holiday that allows them to connect with nature and enjoy spectacular landscapes. A key message for Tourism Ireland is that cruising on the River Shannon is more eco-friendly than ever from this year, with the cruisers now using sustainable fuel.”
Read these accounts of Cruising holiday accounts on the River Shannon:
Hire A Cruiser on Lough Derg & Explore the Shannon
Shannon Cruising On 'The Moone Boy Trail' Through Leitrim & Roscommon