Menu

Ireland's sailing, boating & maritime magazine

Mercury Marine Announces its Avator Electric Outboard Concept at Miami Boat Show

16th February 2022
Mercury is using electrification to make boating more accessible with features such as swappable batteries and enhanced portability
Hello Avator - Mercury Marine is also using electrification to make boating more accessible with features such as swappable batteries and enhanced portability

Mercury Marine has announced its Avator™ electric outboard concept, representing Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept will be on display for the first time during the 2022 Miami International Boat Show in the USA and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.

“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”

Avator advances Mercury’s commitment to sustainability by offering the prospect of boating with zero direct emissions. Mercury is also using electrification to make boating more accessible with features such as swappable batteries and enhanced portability.

Afloat.ie Team

About The Author

Afloat.ie Team

Email The Author

Afloat.ie is Ireland's dedicated marine journalism team.

Have you got a story for our reporters? Email us here.

We've got a favour to ask

More people are reading Afloat.ie than ever thanks to the power of the internet but we're in stormy seas because advertising revenues across the media are falling fast. Unlike many news sites, we haven't put up a paywall because we want to keep our marine journalism open.

Afloat.ie is Ireland's only full-time marine journalism team and it takes time, money and hard work to produce our content.

So you can see why we need to ask for your help.

If everyone chipped in, we can enhance our coverage and our future would be more secure. You can help us through a small donation. Thank you.

Direct Donation to Afloat button

About Electric outboard engines

The direct-drive component in electric outboard engines means that the electric motors are incredibly efficient compared to conventional marine combustion motors, operating with considerably higher torque whilst using less power.

Without any need for gears, cooling systems and moving parts the motors are maintenance free, highly efficient and economic to run.

As a result, electric boat engines are becoming more popular on Irish waters as the world transitions from fossil fuels to green energy.

To date, popular electric engine sizes have been trolling engines typically used by fishermen on lakes.

These marine engines are available in models that can be used in fresh water and sea water, for your boat or kayak.

Electric motors are Ideal for fishermen because they are quiet and create little in the way of disturbance 

Popular electric trolling models range from 30lb thrust to 55lb thrust in a range of shaft lengths.

But use is becoming broader now in 2021 and electric outboard engines are being used on small runabouts and RIBS where electric outboard engine sizes are getting bigger.

Outboard electric engines are economical and environmentally friendly. Battery technology is also improving at a rapid rate meaning they are becoming smaller and lighter and run for longer.

Built in hydro-generation provides alternative recharging options whilst under sail are also options meaning the electric outboard now has a home on the stern on small yachts and dayboats too.

As far back as 2014, Torqeedo owner Jack O'Keefe from Cork Harbour told Afloat readers of his sailing adventures in a Drascombe Coaster dinghy and how after swapping from a petrol version the rewards from his new electric outboard engine are less noise, no smells, more stowage, better sailing performance and a motor that can be started by a small child. But it's still not silent, there's a whine he says here 

Popular brands in Ireland are Torqeedo, ePropulsion, Pulsar and Minn Kota but there are more arriving all the time as the technology advances